Linje tea towel

An illustration for the Linje brand

Nicolas Ridou created an image for Linje, a brand of tea towels made in France. The illustration was designed to appear directly on a textile object intended for everyday use.

Making an illustration work on fabric

Moving an image onto a tea towel calls for a composition that stays legible within a fixed format and on a material unlike paper. The visual becomes a central part of the object rather than a decorative addition to its packaging.

An edition that sold out in days

The design sold out within a few days. That tangible result shows the interest generated by the collaboration between Linje and Ridou. The project brings together French manufacturing and an original illustration applied to the product, turning the tea towel into a graphic object in its own right and a quickly sold-out edition.