Intermarché / 2026 FIFA World Cup

An Intermarché campaign for the 2026 World Cup

Agency Romance conceived a campaign for Intermarché tied to the 2026 FIFA World Cup. Shotopop created five visuals to support the brand’s communications throughout the tournament.

A two-colour style inspired by comics and manga

The series uses a blue-and-white palette and a particularly dynamic graphic style. Balls, stadiums, characters and promotional messages burst into compositions built like action panels. Framing, speed lines and shifts in scale draw on the visual energy of comics and manga.

This direction makes the commercial messages highly visible without separating them from the world of sport. The illustrations carry both the intensity of the tournament and the campaign’s identity.

Five visuals across multiple formats

The designs were adapted for leaflet covers, large-format billboards, bus shelters and in-store advertising. The consistent two-colour palette and Shotopop’s style bring these very different formats into a single visual system, recognisable throughout the campaign.